In the US, UK and Europe you can buy a cloud phone number online in minutes — a Microsoft Teams Calling Plan, a Google Voice number or a VoIP line, all self-service. In the UAE, Saudi Arabia and across the GCC (Kuwait, Bahrain, Oman, Qatar) you cannot. Phone numbers here are issued only through licensed national carriers (Etisalat/e& and du in the UAE; STC and Mobily in Saudi Arabia; and the licensed operators of Kuwait, Bahrain, Oman and Qatar), and the global platforms do not sell local numbers or act as carrier here. So if you want to run Microsoft Teams, Google Voice or an AI voice solution using local Middle East numbers, you need a bridge — a software SBC (anynode), a locally-licensed SIP trunk, and a UCM such as Wildix. NetOn Technologies designs, builds and supports exactly this bridge across the region.
In most Western markets, cloud communication platforms are also licensed to provide phone numbers, so provisioning is instant and online. In the UAE, Saudi Arabia and most of the Middle East, telecom is tightly regulated: only licensed national operators may issue numbers and carry PSTN voice, and consumer VoIP is restricted. The practical consequences:
| US / UK / Europe | UAE / Middle East | |
|---|---|---|
| Buy a number online | Yes — self-service | No — licensed carrier only |
| Teams Calling Plan | Available | Not available |
| Google Voice number | Available | Not available |
| How to get local calling | Click & go | SBC + licensed SIP trunk + UCM |
The way to use local UAE or Saudi numbers on a global platform is to bridge a locally-licensed SIP trunk into that platform through a certified Session Border Controller (SBC). NetOn Technologies uses the anynode software SBC for this, with Wildix as the corporate UCM behind it:
| Layer | Role |
|---|---|
| Licensed SIP trunk | Local numbers from Etisalat/e& or du (UAE) / STC or Mobily (Saudi) — compliant PSTN connectivity |
| anynode (Software SBC) | Secure, certified bridge between the trunk and Microsoft Teams / cloud / AI platforms |
| Wildix (Corporate UCM) | Telephony core — call routing, queues, IVR, recording, contact centre, x-bees AI |
| Teams / Google / AI | Where your people actually work — now reachable on local numbers |
Because Teams Calling Plans don't exist in the UAE, the route to phone calls in Teams is Direct Routing: anynode acts as the certified SBC between Microsoft Teams and your Etisalat/du SIP trunk, so staff make and receive calls on your existing local UAE numbers directly inside Teams — while Wildix handles the heavy telephony (queues, recording, contact centre) behind the scenes.
Google Voice doesn't sell local numbers in Saudi Arabia — but it provides Google Voice SIP Link, which lets you connect a licensed local SIP trunk to Google Voice through a certified Session Border Controller. The anynode software SBC supports Google Voice SIP Link, so NetOn Technologies bridges a locally-licensed Saudi (or UAE) SIP trunk into Google Voice / Google Workspace via anynode — letting your team use genuine local numbers inside Google's calling ecosystem, with Wildix available for advanced telephony, queues and recording.
The same bridge unlocks AI voice and agentic calling in the region. AI voicebots need a local number and a licensed trunk to place and receive calls in the UAE or Saudi Arabia. With anynode and Wildix in place, NetOn Technologies connects AI voice platforms to your local numbers — so automated qualification, follow-up and support calls run on compliant, in-country lines.
The components exist, but making them work together reliably is where most projects fail. Certified SBC configuration, SIP normalisation between a Middle East carrier and Microsoft/Google, encryption, number porting, call routing, failover and troubleshooting all require hands-on expertise. NetOn Technologies has delivered these bridges for businesses across the UAE and Middle East — we know the carriers, the SBC platforms and the platform quirks, so your local numbers work on Teams, Google Voice and AI from day one. That practical, in-region implementation experience is what NetOn brings.
Yes — via Teams Direct Routing. Microsoft's Calling Plans aren't available in the UAE, but with a certified SBC (such as anynode) bridging your Etisalat/e& or du SIP trunk to Teams, your existing local UAE numbers work directly inside Microsoft Teams. NetOn Technologies designs and supports this setup.
Telecom in the UAE and Saudi Arabia is regulated so that only licensed national carriers can issue numbers and carry PSTN voice. Global platforms like Microsoft Teams and Google Voice are not licensed carriers there, so they can't sell local numbers — you obtain numbers via a licensed SIP trunk and bridge them with an SBC.
Google Voice doesn't sell local numbers in Saudi Arabia, but its Google Voice SIP Link feature lets you connect a licensed local SIP trunk to Google Voice through a certified SBC. The anynode software SBC supports Google Voice SIP Link, so NetOn Technologies bridges a locally-licensed Saudi SIP trunk into Google Voice / Google Workspace — letting your team use genuine local Saudi numbers.
Three things: a licensed local SIP trunk (from a carrier such as Etisalat/e&, du, STC or Mobily), a certified software SBC (anynode), and a UCM such as Wildix to handle telephony. NetOn Technologies supplies, configures and supports all three.
These bridges involve SBC configuration, carrier SIP interop, encryption, number porting and call routing — details that determine whether calls connect reliably. NetOn has hands-on experience delivering these solutions across the UAE and Middle East, so the implementation succeeds instead of stalling.
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